National Rural Fire Authority

The National Rural Fire Authority (NRFA) work tirelessly putting out wildfires around New Zealand. They also put a huge amount of effort into fire education via their annual prevention campaign, which has been hitting our roadsides and TV screens every summer since the ’90s.

Libby & Ben – The Creative Agency lead the campaign which rolled out nationally in print, outdoor, radio, digital and on Air New Zealand’s in-flight screens during the summer of 2016/2017. Central to the campaign was the digital hub where we, Cheers Digital, helped build under contract from Libby & Ben – The Creative Agency.

Acting as the call to action, users were able to watch the full stories. But more importantly, they were literally able to check if it was alright before they lit a fire. The results then linked them to their local Fire Authority to apply for a permit or to seek further information and advice.

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